The journalistic landscape in 2025 - four different scenarios

The journalistic landscape in 2025

An eye on the future of journalism, based on four different scenarios

Radical + do it yourself

Wisdom of the Crowd


A world in which society is dominated by precocious inventors, start-ups and virtual collaborations.

Radical + do it for me

A handful of apples


A world in which a handful of internet giants determine the economic, social and political agenda.

Reluctance + do it yourself

The Shire


A world constrained by prudence, thinking small and self-reliance.

Reluctance + do it for me

Darwin's Game


A world where increasingly influential organisations constantly re-invent themselves.